Ana maria echeverri
External Counsel for investigation and attention, mainly, of regulatory matters of telecommunications and e-commerce…
- Identification and preventive and corrective analysis of anti-competitive practices, such as business cartels and dominant position.
- Preventive review of contractual relations and distribution alliances.
- Prevention and attention to acts of unfair competition.
- Analyze the control of business integrations and prior reports to the competent authorities.
- Ensuring the fulfillment of the rules that govern economic competition.
- Review of legal obstacles in terms of competition law, intellectual property and habeas data related to the economic transaction. Correction and mitigation of risks.
- Designing, implementing and monitoring compliance programs for obligations or conditions imposed by the competition authority to approve a business integration.
- Preventive analysis of advertising strategies, communication and information strategies in traditional or digital media.
- Verification of the fulfillment of the rules that regulate promotions, the right of publicity, the use of influencers and of intellectual property in communication and information.
- Ensuring the fulfillment of the rules that protect the consumer.
- Design of copyright protection strategies, business secrets and sensitive material.
- License to use negotiation.
- Design of trademark law protection strategies in Colombia and the United States.
- Protection and Negotiation of the right of publicity of artists, athletes, celebrities, or people with special talents or public recognition.
- Protection of the freedom of expression rights, information and communication in the market.
- Ensuring the fulfillment of the rules that regulate the use of personal data on websites, applications, and in digital media and non-virtual media.
- Drafting of terms and conditions for business, communication and information through electronic media.
- Accompaniment in business and distribution relations, whose purpose involves the transmission or transfer of personal data.
- Protection of the constitutional right to privacy and good name.
- Design, implementation, monitoring and updating of regulatory compliance programs in the practice areas.
- Representation in disputes related to our practice areas and in corporate and commercial law matters before the civil or administrative jurisdiction and the high courts, including the State Council, the Supreme Court of Justice and the Constitutional Court.
- Representation in judicial or administrative investigations or disputes before authorities such as the Superintendencies of Industry and Commerce, Transportation, INVIMA and the National Copyright Office.
- Representation in cases before advertising self-regulation commissions, both in Colombia and in Latin American countries.
Cada vez con más frecuencia la SIC remite a las empresas un oficio con instrucciones individuales de conducta que deben seguir y la advertencia de que su incumplimiento…
En alguna oportunidad me referí a que la Dirección de Investigaciones de Protección al Consumidor de la Superintendencia de Industria y Comercio (SIC) no puede expedir órdenes administrativas de carácter general.
Recientemente la SIC expidió una Guía cuyo objeto es “orientar a los anunciantes e influenciadores, sobre las pautas que se deben observar a la hora de emitir mensajes publicitarios, en especial en las redes sociales y plataformas digitales, de manera que se garanticen los derechos de los consumidores”.
WE PROTECT OUR CUSTOMERS IN ALL THEIR MARKET ACTIONS
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